Modern dancers interpret the art of Cadbury | Adweek
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Modern dancers interpret the art of Cadbury

The performing arts are taking a beating from advertising today. First, we had the Breathe Right nasal-strips guy who quietly snoozes through a pretentious theater performance. Now, we get this Cadbury Caramilk ad from Saatchi & Saatchi New York, in which the process of creating the candy bar is "revealed through modern dance"—which is another way of saying, revealed through a bunch of jiggling, costumed buffoonery. A commercial ridiculing an orchestra would round things out.

—Posted by Tim Nudd

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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