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Modern Dancers Are 'Human Sushi' in Crazy Seafood Ads Something's fishy in Norwegian campaign

Ad agency Try/Apt put together a series of spots for the Norwegian Seafood Council that show modern dancers frolicking around as pieces of fish in an attempt to make sushi more appealing. That's one way, I guess. The masked dancers in the "Maki" ad suggest, at least visually, a touch of the Innsmouth Curse, which isn't something I'd put in an ad that's ultimately about food. But I still like the idea here. Weird conceptual ads are a welcome breather from the endless wacky-office-culture crap we get in the States. Two more spots after the jump.

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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