Australia's Cockatoo Ridge Wines thought it was pretty clever coming up with this line for one of its billboards. Its spokeswoman, former Miss Universe contestant Erin McNaught, is not as impressed. “I wasn’t thrilled with what that line was implying,” she says. The vineyard has stopped short of apologizing, saying it e-mailed all of the campaign’s lines to McNaught—and never heard back. McNaught says she was traveling and didn’t see the e-mails until it was too late. “You know, she is a bit of a cheeky thing,” says a Cockatoo rep. “But we certainly did not want to harm her image or ours.”

—Posted by Tim Nudd