Advertisement

Model not amused by billboard's insinuation

Cockatoo_2 Australia's Cockatoo Ridge Wines thought it was pretty clever coming up with this line for one of its billboards. Its spokeswoman, former Miss Universe contestant Erin McNaught, is not as impressed. “I wasn’t thrilled with what that line was implying,” she says. The vineyard has stopped short of apologizing, saying it e-mailed all of the campaign’s lines to McNaught—and never heard back. McNaught says she was traveling and didn’t see the e-mails until it was too late. “You know, she is a bit of a cheeky thing,” says a Cockatoo rep. “But we certainly did not want to harm her image or ours.”

—Posted by Tim Nudd

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Nudd
Advertisement

Sign up for AdFreak Newsletters

Advertisement
About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS