M&M’s kick other spokescreatures’ butts

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Forbes has published a list of America’s best-loved spokescreatures, based on a survey by Marketing Evaluations in Manhasset, N.Y. The M&M fellows came in first, prompting this gem of a sentence from the Forbes reporter: “Collectively garnering a list-high ‘Q score’ of 42, it’s clear the M&M’s are melting our hearts—and not in our hands.” The least-liked spokescreature, according to the survey, is Stouffer’s Max-A-Roni. We don’t even know who that is, but he does indeed sound despicable.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in