MLB 'Fan Cave' Nerds Out Like Never Before With Fancy New High-Tech Toys | Adweek MLB 'Fan Cave' Nerds Out Like Never Before With Fancy New High-Tech Toys | Adweek
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MLB 'Fan Cave' Nerds Out Like Never Before With Fancy New High-Tech Toys Breakfast unveils 'Mission Control'

Here's a fun toy for obsessive baseball geeks: the new "Mission Control" installation at MLB's "Fan Cave" space in downtown New York. There, each year, a selection of the sport's most die-hard fans are paid to watch every game and crank out social-media content about the experience, part of a Lord-of-the-Flies-esque competition to get to the World Series. This year, the space also features a custom multi-screen computer rig, built by Breakfast, that's designed to pull in and display a wide range of data about the upcoming baseball season. The smaller screens on the left and right include video feeds of stadiums from American League and National League teams (even when the games aren't in progress). The toggles on the bottom calls up information like weather conditions and wind speeds at each location, as well as relevantly tagged Instagram and Twitter posts about the ballparks and their home teams. The dashboard meters measure stats like total games played and total number of hits for the season. The central monitor connects to a camera that can be used to record and broadcast video clips of the sports stars and other celebrities who stop by for concerts and other events, and of the "Fan Cave" marketing program's less famous participants. Why? Because all you've ever wanted since you were a little kid was to be a professional baseball commentator and astronaut at the same time. If that doesn't ring true, you're probably not invited.

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