Miracle Whip Creates Celebrity Benefit Song About Not Hating Miracle Whip Lance Bass, Village People and Tiffany urge you to 'Open your mouth'
Miracle Whip is spreadable, and so is the Kraft brand's superlative, spot-on send-up of "We Are the World"-style social-benefit music videos, which is approaching 250,000 YouTube views in about two weeks. This new installment of the condiment's "Keep an open mouth" campaign, launched last year by mcgarrybowen, finds a delicious assortment of mostly-has-been C-listers (Z-list in Don Dokken's case) belting out a heartfelt anthem that begins: "In this world there's lots of turkey, but also a lot of fear. People making up their minds, before the facts are clear. And when it's time to make a sandwich, ugly judgment rears its head. If it's tangy, creamy, different, chances are it won't get spread." The inspired silliness succeeds because the performers poke fun at their public personas while, against all odds, actually sounding great together. Wynonna asserts, "Some say country is too twangy, and its lyrics aren't too smart," and the Village People lament, "Disco's good for dancing, but not considered art." Lance Bass tears up, and Tiffany tears it up on vocals—her pipes almost steal the show, though Susan Boyle shines on the infectious "Open your mind, open your mouth" refrain. The spot's respectful of their faded celebrity, and everyone's in on the joke, so we're laughing with them instead of at them. As for past Miracle Whip booster Lady Gaga, she's still too big a star for such shenanigans—but given fame's fleeting nature, I'm sure her turn will come.
- Yankees, Manchester City Team Up for MLS Launch
- ESPN's Cherie Cohen Headed to NBCUniversal to Focus on Cable
- Time.com Is On a Hiring Spree
- Pinterest Plays Coy on Ads, but Expect Commerce to Lead
- Digital Dignitaries Debate Display's Death
- Mayer Talks Tumblr Plans, Unveils New Flickr
- Spotify Launches Music Charts
- NBC Makes Bet on Fake Reality
- Nutella Thanks Its Biggest Fan, Founder of World Nutella Day, by Sending Her a Cease-and-Desist
- Ad of the Day: Nike
- The New York Times Reinvents the Boring Banner Ad
- Introducing Beardvertising: Tiny Billboards That Clip on to Your Beard
- Advertising Student Ships His Pants to Kmart's Agency, Lands Internship
- 67% of Smartphone Owners Would Rather See Ads Than Pay for Premium Content
- Even Home Intruders Get the Girl in Campaign for Axe's New Hair Products
- Pinterest Adds Advertiser-Friendly Features
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.