Minis spawn and soar in trippy European ad | Adweek
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Minis spawn and soar in trippy European ad

MINI_Flow

You know that dream where you're driving around in Europe and every car on the road is a red BMW Mini? BSUR in Amsterdam captures that vision in this hypnotic spot for the four-door Countryman. You can't look away, but maybe you should, because other than the impressive visuals, there's scant payoff. The Minis leap and fly, by the way—in the commercial and my dreams. My therapist says dreaming of "Minis" symbolizes a certain type of inadequacy. Then he giggles. That's his idea of a little joke. In my case, very little!

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Topics: Bsur, Europe, Mini
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