Mini races Porsche anyway, obviously loses | Adweek Mini races Porsche anyway, obviously loses | Adweek
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Mini races Porsche anyway, obviously loses

Mini-porsche

While we were up to our ears in Cannes coverage last week, it slipped our attention that Mini went ahead and raced Porsche at Road Atlanta, without the latter's involvement, having unsuccessfully bugged the luxury brand for weeks to take part. In the end, the Porsche 911 Carrera S beat the Mini Cooper S, though only by a few seconds. Porsche's absence makes the whole thing a bit specious, but they had to wrap up the campaign somehow. See the race footage below. The only remaining question is whether Mini will now race Hyundai, which obnoxiously elbowed in with its own challenge in the middle of Mini's campaign.


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Topics: Hyundai, Mini, Nudd, Porsche
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