I've seen a fantasy world of bucolic beauty where dappled sunshine kisses lush glades and rivers run wild and white with fresh milk. In this creamy paradise, succulent damsels sensuously sip milk through vibrant and suggestively long straws, while bird songs echo through the trees. It was all there in this wonderful dream I had last night after drinking some warm milk to help me fall asleep. Against all odds, it's replicated almost identically in this first commercial from Goodby, Silverstein & Partners' new "Mootopia" campaign for the California Milk Processor Board. (My milky world was called "Davidise," though.) The commercial ends just as the women are getting all hot and bothered. Lame! My dream had a better ending. I won't go into details. Let's just say: I gave the ladies some chocolate pud. Which is short for pudding, I believe.

—Posted by David Gianatasio