Milk. For bones you can’t saw through.

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This ad, purportedly for a South African brand of milk, doesn’t skimp on the macabre humor. Guy gets stuck in bear trap; guy tries to free himself by sawing off foot (click here for larger version, and note saw marks on lower leg); guy fails to saw off foot due to incredibly strong, milk-fortified bones; guy dies and rots. What a pleasant story. If this ad ever ran, you’d think we’d have heard the backlash.

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