Mike's Hard Lemonade Welcomes Some Unexpected Visitors | Adweek
Advertisement

Mike's Hard Lemonade Welcomes Some Unexpected Visitors Headless deer, 30-foot woman among latest ad stars

I get a righteous buzz from Grey New York's latest ads for Mike's Hard Lemonade, designed to portray the beverage as "always different, always refreshing." Scruffy young dudes hang out in a house, swigging the product, and each of three spots—directed by Harold Einstein of Station Films—presents a different tipsy scenario based on who or what rings the doorbell. Visitors include a gnarly scarecrow who really loves his work; a 30-foot-tall woman in search of the giant red high-heeled shoe she left behind the night before; and best of all, a headless deer (its face and antlers are hanging on the wall). Note how the torso just stands there, its sides undulating as if it's drawing in breath. Not so tough now, eh, bucko! I enjoyed this batch of ads just as much as Mike's recent golf-course vignettes and its series about two guys fishing on a lake. Sweet stuff, Mike's—so far, not a lemon in the bunch! Two more spots plus credits after the jump.



CREDITS
Client: Mike's Hard Lemonade
Spots: House Deer, House 30 Ft Woman, House Scarecrow
Agency: Grey, New York
Chief Creative Officer: Tor Myhren
Executive Creative Directors: Eric Segal, Jeff Odiorne
Creative Director: Andy Currie
Art Directors: Liem Nguyen, Alex Kaplan
Copywriters: Duc Nguyen, Barry Katz
Agency Producer: Diana Gay
Production Company: Station Films
Director: Harold Einstein
Editing: Mackenzie Cutler
Editors: Gavin Cutler and Dave Koza
Music/Sound Design: Sam Shaffer; Mackenzie Cutler

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS