Mike Tyson Gets Even Kinder, Gentler on Billboard

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Mike Tyson's ascent into profundity continues with an appearance on a Last Chance for Animals billboard in West Hollywood. The image is of the former heavyweight champion, now a vegan, kissing a dove. I am not even kidding. Tyson blames processed food (and drugs) for the wild behavior that formed his reputation and has embraced veganism in middle age. (Also, he digs pigeons now.) He also sounds very grateful for the partnership with LCFA, noting, "It's been a while since an organization has wanted me for anything."

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in