Microsoft Office icons spoon Apple fanboys | Adweek Microsoft Office icons spoon Apple fanboys | Adweek
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Microsoft Office icons spoon Apple fanboys

Msftmascots1

It must be awkward doing marketing for Microsoft at Macworld. Many of the attendees obviously have an abiding hatred of anything from Redmond. But Microsoft tries. Its Macintosh business unit is unleashing a touchy-feely Valentine's Day campaign at Macworld this week to show that Microsoft truly loves those who forsake Windows. The most terrifying aspect is a "love den" where attendees are invited to snuggle with people wearing Office-icon costumes. The mascots are also roaming the show offering candy and hugs. That's creepy, and the frisky PowerPoint guy with the orange pants and roaming hands is just asking for a lawsuit. Wexley School for Girls created the campaign.

—Posted by Brian Morrissey

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