The Michelin Man goes on a diet

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


Sadly, it looks like the Michelin Man has fallen prey to body-image issues and will soon reveal his slimmed-down body to audiences throughout the world. A story in Scotland’s Daily Record quotes Michelin’s U.K. marketing director on the topic of the new, thinner Michelin Man: “We’ve slimmed him down because it shows the evolution of people and is a way of keeping up with changes in society.” In addition to the usual marketing-director bombast, doesn’t that quote contain a bit of wishful thinking? Is

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in