Michael Jordan surly as ever in Hanes effort | Adweek Michael Jordan surly as ever in Hanes effort | Adweek
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Michael Jordan surly as ever in Hanes effort

Michael-jordan-hanes

Michael Jordan and his Hitler mustache are back working for Hanes, educating laypeople about the brand's Lay Flat Collar shirts in a new campaign. Jordan and his annoying airplane seatmate talk about another passenger's rumpled, wavy, "bacon neck" collar in the spot below, and deflect grammatical corrections in its sequel, posted after the jump. The new campaign, from The Martin Agency in Richmond, Va., will feature all manner of other media, so don't worry, they have plenty of avenues to beat this into the ground. Along with the two TV spots, there are almost a dozen other clips posted to Hanes's YouTube channel. Jordan seems not to have heard of "bacon neck," making it one of the few gripes he didn't air during his Hall of Fame induction speech.

—Posted by David Kiefaber


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