Michael Bay Directs Bay-tastic Ad for EA Driving Game | Adweek Michael Bay Directs Bay-tastic Ad for EA Driving Game | Adweek
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Michael Bay Directs Bay-tastic Ad for EA Driving Game Takes a shine to animated cars and ladies

Could there be a better use for Michael Bay's brand of car porn than a commercial for EA's new video game Need for Speed: The Run? Surely not. Gearhead blog Jalopnik, wowed by the way the camera lovingly caresses and then crashes nearly every vehicle in the trailer, calls the ad "awesome" five times in one post. Big fans! The work is patented Bay from start to finish, complete with vertigo-inducing high-speed chases and gratuitous close-ups of the female bum. Heaving cleavage? Bay never disappoints, even in animation. After this bombastic tease, it's up to the game to deliver. Best guess is that it's a lot more entertaining than the last Transformers flick.

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