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This Mercedes-Benz ad from Merkley + Partners is extremely well edited and directed. Almost the entire 30 seconds are a prelude to the 2010 E-Class crashing through the clear wall of the automaker's museum in Germany to "take its rightful place" beside vintage models. The museum looks intriguingly retro-futuristic from the outside. Inside, it's just a roomful of old cars. Why smash through the glass at all? Perhaps it's road rage related to plummeting sales.
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