Meow Mix Unveils Catstarter, a Kickstarter for Cats

Support cool new inventions for your favorite feline

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It's a wonder that cat-related brands don't already rule the Internet.

Cat-food brand and renowned jingle lover Meow Mix makes a move in that direction with an amusing and even potentially useful parody of Kickstarter—called Catstarter—envisioned as a way to crowdsource cool new cat-related inventions. Ad agency EVB conceived the site as a playful, feline-focused version of the well-known crowdfunding platform. But instead of actually backing Catstarter projects financially, you can just click on the ones you like, and Meow Mix will produce the most popular ones.

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