McKinney wants to sit down and have a talk | Adweek McKinney wants to sit down and have a talk | Adweek
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McKinney wants to sit down and have a talk

Mckinney2

McKinney has redone its Web site with an interesting "conversational" twist. Seeing as search has become the way people navigate online—Google's top search term is "google," after all—McKinney is using a search box to power a Q&A motif. It sits front and center on the page, inviting visitors to ask a question. It does a pretty good job of returning answers, or at least it's better than the Cliffbot over at Cliff Freeman. I asked it how many employees McKinney has and got the answer 160. Asking about the shop's clients brings up a whole slew of them. The artificial intelligence fell down when I asked for some recent ad campaigns. Nothing's perfect.

—Posted by Brian Morrissey

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