McKinney producer starts green magazine | Adweek McKinney producer starts green magazine | Adweek
Advertisement

McKinney producer starts green magazine

Footprinteco "When he’s not directing the interactive production department at McKinney, Shawn Covely enjoys a hobby—making the world a better place." Thus opens a press release from Havas’s McKinney in Durham, N.C., where Covely is turning his back on emerging media to pursue his true love: print. He’s launching Footprint Eco Magazine. Its mission: “to educate and entertain the public with stories on a wide range of environmental and sustainability issues.” I nodded off during that sentence and dreamed McKinney won back Audi then resigned it to cut down on carbon emissions in its visitors parking lot. If I seem to have a negative attitude, it’s because this is missive No. 999,999 this week on the greening of American business, and I haven’t been thinking straight since AdFreak banned plastic cutlery from the office. The magazine’s launch event will be held at a Whole Foods in Raleigh. It’s “printed on 100% recycled newsprint with soy-based inks.” So Whole Foods can stock issues in the snack aisle for when the $6 granola and hemp bars are sold out.

—Posted by David Gianatasio

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Gianatasio
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS