McDonald's Turns Digital Billboard Into Game


DDB Stockholm created this clever and simple interactive billboard game for McDonald's. Menu items bounce and fly through the screen. If you're quick enough to capture one in a cell-phone pic, it's yours free at a nearby McDonald's. This has more upside than the interactive McDonald's board in Picadilly Circus that just made you look like a jackass.

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Topics: Ddb, Europe, McDonald's, Nudd

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