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With brands like Chipotle and Frito-Lay garnering goodwill through campaigns about their locally sourced foods, you can't really blame McDonald's for trying the same trick. And while critics are already lining up to trash the burger chain for feigning wholesomeness, you have to admit that the new documentary-style spots from DDB Chicago are beautifully shot and surprisingly compelling. Check out one, featuring a potato farmer, below. Two more, about lettuce and beef, are posted after the jump.
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