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McDonald's Print Ad From Finland Confuses and Frightens

Commenters around the Web have generally branded this McDonald's print ad from Finland (see the full image below) as perplexing and/or grotesque—often boldly deploying the word "udderly" in a brilliant example of hilarious wordplay. Allow me to moove with the herd and join the bovine stampede. Perhaps the ad shows the POV of a cow looking through its legs to catch a glimpse of where McD's double-flavor milkshakes come from. I often assume a similar position to gain inspiration for my ad reviews. What can we make of such imagery? Do you see fingers? Teats? Penises? I once saw all three in a Rorschach blot and got put in observation. Look, the ad's from Finland, where the sun shines on average for 58 seconds a day, so let's just assume they're whacked. Any attempt at deeper interpretation would just be milking the point ad nauseum.

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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