McDonald's Has Brought Back the Hamburglar, and It's All Anyone Can Talk About

Creepy, sexy or ... a pro wrestler?

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

McDonald’s has resurrected the Hamburglar, and he might steal your heart.

That’s the view of half the Internet, anyway, as the chain unveiled the new version of the character Wednesday—a masked man who is either hot, creepy or a WWE wrestler, depending on whom you ask.

Ronald McDonald got his own makeover last year, but the Hamburglar’s is more extreme. (He used to look like this.) And his upgrade seems to be this week’s Dress debate.

Check out some of the reactions below. 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in