McDonald's Airing Gay Commercial in France | Adweek McDonald's Airing Gay Commercial in France | Adweek
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McDonald's Airing Gay Commercial in France

Gay-french-mcdonalds-ad

McDonald's is extending the olive branch, or whatever ultra-fattening menu item it might use instead, to the gay community with this French ad from BETC Euro RSCG. Uploading it to YouTube with English subtitles proved to be rather astute, as it allows Americans to see and comment on it without stirring up their Puritan counterparts, as airing it on TV would. They played it safe and still managed to snuggle up to their intended audience. Sure, they could be brave and air the ad on TV here, but their fairly timid GLBT-inclusive efforts have already gotten plenty of provincial backlash. Who knows what kind of reaction this ad would provoke.

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