McCann Created an Escort Service That Had a Macabre Surprise for Anyone Who Tried It

And you thought Ashley Madison was scary

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Illegal prostitution has always been fraught with the risk of violence, but today the internet provides broader scope and anonymity. Alongside the sense of entitlement that some people get when they pay for something, this both strengthens the industry while making it harder to see its victims.

That's why French organization Le Mouvement du Nid launched its own escort website, with help from McCann Paris.

Wait, what…? 

At first glance, Girls of Paradise looks like a basic escort service.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in