M&C Saatchi stitches up cyberbullying PSA | Adweek M&C Saatchi stitches up cyberbullying PSA | Adweek
Advertisement

M&C Saatchi stitches up cyberbullying PSA

M&C Saatchi has contributed to the "weird child imagery" trend in marketing with this creepy U.K. anti-cyberbullying spot. Like many similar ads, it was banned from TV for being too disturbing. Something about a girl stitching her mouth shut just irks people, it seems. The ad will run in movie theaters, though, and stills will appear on billboards to alert kids that they have resources to prevent cyberbullying. Apart from leaving the computer alone and going outside, that is. The ad itself is intense, but nothing I'd ban in an era where people in commercials get hit by buses and falling chandeliers for comedic effect. Although, to nitpick, shouldn't a frightened victim of cyberbullying be stitching her fingers together?

—Posted by David Kiefaber

Needle

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS

Advertisement