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Books by ad execs are a dime a dozen; maybe that’s why so few of them get read by the general public. A possible exception might be the just-released memoir from BBDO honcho Phil Dusenberry, which at least has a catchier title than most advertising tomes that have come before it: Then We Set His Hair on Fire. (For those who don’t know, the title refers to a Pepsi commercial shoot with Michael Jackson in 1984 when the
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