Matthew McConaughey totally loves beef

We need to say, just for the record, that Matthew McConaughey is far too excited about beef. These radio spots he did for the National Cattlemen’s Beef Association may seem, upon first listen, to be little more than a hokey attempt at folksiness, but there’s a mad glee in his voice that’s unsettling. Defamer agrees, judging by its write-up and the ridiculous slideshow they put together to accompany one of the spots. Matt doesn’t clarify where “out here” is, which is a shame, because we’ll need his exact location so we can pen him in to prevent escape.