Mastectomy is life in Grey breast-cancer ad

Last year, Grey Amsterdam put together that very-NSFW breast-cancer campaign for Pink Ribbon magazine, including a 30-second spot that showed a bunch of naked breasts, along with a voiceover rhyming about each pair's journey through life together. Now, the agency is back with some wonderful new print ads, including one NSFW execution that might be the first ad to explicitly present mastectomy as a cause for celebration. Grey managing director Hazelle Klønhammer says: "As humans we all need to feel a sense of community, a sense of belonging.