Marlen Esparza's Co-star Lucky Not to Get Punched in McDonald's Olympics Ad Spot chasing gold for most annoying
The American flyweight boxer Marlen Esparza is doing well at the London Olympics, having assured herself of at least a bronze medal. Her biggest challenge leading up to the Games, though, may have been summoning the willpower not to punch her co-star while filming this McDonald's spot from DDB in Chicago. Leaving aside the bigger issue of whether fast-food companies should be sponsoring the Olympics at all, the ad is pretty annoying across the board. Esparza, 23, who also models for CoverGirl, is accosted by a "trainer"—actually a chicken-sandwich-clutching McDonald's customer—who cynically wants her to do well at the Games so she (the customer) can win McDonald's prizes as part of the "Win When USA Wins Gold" promotion. "Chop chop," she tells Esparza after offering tips on her stance and ridiculing the Olympian's general level of effort. A lame joke about Ukranian boxers caps things off. If by some chance you're a fan of this character—who's been given the name Tara Wert, which is the real name of a DDB producer—check out a companion interview piece after the jump.
- Yankees, Manchester City Team Up for MLS Launch
- ESPN's Cherie Cohen Headed to NBCUniversal to Focus on Cable
- Pinterest Plays Coy on Ads, but Expect Commerce to Lead
- Digital Dignitaries Debate Display's Death
- Mayer Talks Tumblr Plans, Unveils New Flickr
- Spotify Launches Music Charts
- NBC Makes Bet on Fake Reality
- Cramer-Krasselt Beats the Odds to Keep Porsche
- Nutella Thanks Its Biggest Fan, Founder of World Nutella Day, by Sending Her a Cease-and-Desist
- Ad of the Day: Nike
- The New York Times Reinvents the Boring Banner Ad
- Advertising Student Ships His Pants to Kmart's Agency, Lands Internship
- Introducing Beardvertising: Tiny Billboards That Clip on to Your Beard
- Jann Wenner Discusses Putting His Son in Charge
- Our Picks for the 5 Best and 5 Worst New TV Shows
- ESPN Lays Off More Than 100 Employees
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


Email
Print







