Marketing Predictions for Season 17 Cast of Dancing With the Stars

Who can shimmy an endorsement deal or two?

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By David Schwab, Octagon First Call

And so we begin again… it's Season 17 of Dancing With the Stars.

The show that draws more than 15 million people weekly has revitalized and jump-started dozens of careers. Last season's cast enjoyed an increase in relevance and brand appeal. Dorothy Hamill was named spokesperson for Smooth Fitness Equipment, Lisa Vanderpump became the new face of I Can't Believe It's Not Butter, and Aly Raisman signed an extension deal with Pandora Jewelry, just to name a few.

Here's a look at the marketability of the newest crop:

Amber Riley.

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