Marketers wheel out cheese events galore

2007 is shaping up to be the summer of cheese, with fromage-related media happenings and marketing tie-ins curdling faster than a tub of Breakstone’s left in the sun. Vermont’s Cheese Trail was just the beginning. Disney and Pixar are planning a “Big Cheese Tour” promoting Ratatouille that will include a mobile kitchen with videogame demos and a “cheese-wedge slide” for kids. (I’ve slid across my kitchen after spilling cottage cheese, but this sounds more fun.)