Mariners introduce the Double Play Twins
As the major-league baseball season gets under way, Mariners shortstop Yuniesky Betancourt and second baseman Jose Lopez are early-season MVPs in Seattle, at least as far as the team’s ad campaign goes. The pair are introduced in a new spot as the “Double Play Twins” (see the fourth spot down), a takeoff on the Doublemint Twins from the famous ad campaign. Betancourt and Lopez train together, eat together, and yes, ride on a tandem bicycle together, to the mock disdain of their teammates. Heartwarming. The campaign is by Copacino + Fujikado in Seattle. Read more about it here.
—Posted by Tim Nudd
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
