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Marco's Pizza serves authenticity by the slice as it zings the category kingpins in new TV ads by agency MGH in Baltimore. One spot informs us, "The founders of America's three biggest pizza companies come from the Midwest. Marco's founder is also from the Midwest—of Italy." Another states, "The founders of America's three biggest pizza companies might have an Italian car, an Italian suit, or an Italian sofa. But the founder of Marco's Pizza has an Italian birth certificate."
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