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You can strike a man a thousand times in the crotch in your commercial for being a moron. But don't slap him in the face for being effeminate. That's the lesson learned by Leo Burnett in Toronto, whose trio of Manwhich ads (which we first saw on Adland) have been yanked from YouTube following complaints of homophobia. In each spot, a guy talks eagerly about something that typically excites women—his hair, the theater, shopping—and then gets slapped suddenly by a phantom hand.
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