Man Tries to Live on TV-Advertised Food Alone

Tom Lamont emerges battered but still breathing

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Alarmed by the limited variety of food advertised on TV, British journalist Tom Lamont spent four weeks trying to make a balanced diet out of it. The experiment was supervised by Observer Food Monthly, which stipulated that Lamont could only eat foods featured in TV commercials for a four-week period—grocery store items or restaurant food. While he didn't get any fatter, the fruits and vegetables in his normal diet took a distant backseat to McDonald's and Pizza Hut, Doritos and M&Ms.

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