Man Reaches Center of Tootsie Pop in 850 Licks, Casting Doubt on Earlier Studies | Adweek
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Man Reaches Center of Tootsie Pop in 850 Licks, Casting Doubt on Earlier Studies New data from Mark Holland

Mark Holland has upgraded his social-media standing from "some random guy on Twitter" to "some random guy on Twitter who answered a largely rhetorical question from a 43-year-old TV ad." He did this by counting how many licks it takes to get to the center of a Tootsie Pop. Holland posted his final count, 850, on Twitter last Saturday. That number conflicts with at least three previous studies—Holland needed many more licks than most people. (Officially, Tootsie Pop says the number of licks "depends on a variety of factors such as the size of your mouth, the amount of saliva, etc. Basically, the world may never know.") While Holland's hard work should definitely be acknowledged (and mocked), we can't consider this question settled. More people need to keep doing this and posting their results so we can move ever so slowly toward an accurate number. Photo above via.

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