Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
A new Sims 2 campaign, which broke on Tuesday, features machinima in ads. This burgeoning field, recently written about in The New York Times Magazine, exists because game players are taking footage of themselves playing videogames and using software to edit it into narratives that have nothing to do with the game. It has, for the most part, been used to create short films and "sitcoms" that air on Web sites, but we think there’s plenty of advertising applications too.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in