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This commercial takes the concept of artisanal cheese to a whole new level—and it's not even trying to sell cheese.
In an amusing 30-second spot for Branston Chutney, Mcgarrybowen channels a classic scene from Steven Spielberg's Close Encounters of the Third Kind. But instead of Richard Dreyfuss shaping an alien-inspired, mashed-potato sculpture, it's some guy who's not Richard Dreyfuss topping off his own intricately-carved fromage masterpiece, with a cracker and schmear of chutney.
Three new Branston flavors: Mediterranean Tomato, Caramelized Onion and Orchard Fruit, apparently served as muses to the spot's hero.
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