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Some ads tug at the heartstrings and move viewers to tears. The newest spot for the British price comparison website MoneySuperMarket is not one of those.
Dave steps out of his car in a jacket and tie. "Don'tcha" by the Pussycat Dolls starts playing. And we see that Dave is wearing super tight shorts and impossibly high stilettos, as he struts down the street in celebration of his newly found savings thanks to MoneySuperMarket.
He twerks.
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