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Click fraud is a big problem, but it's also an exceedingly boring topic. So, how do you liven it up to warn marketers about it? The Cabletelevision Advertising Bureau has tried a bit of comedy in the hopes that it will get more attention than a white paper.
Check out the video below—a fake newscast about a man who finds out he's a bot. And yes, the phone number at the end is real. Give it a try: 1-844-AM-I-A-BOT
We spoke to Danielle Delauro, svp of strategic sales insights at CAB, about the video.
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