Man-Butts Gyrate to Sell Women Skin Cream With Vichy's 'Booty Break' | Adweek
Advertisement

Man-Butts Gyrate to Sell Women Skin Cream Vichy's 'Booty Break' is a full-screen rump romp

If there’s one thing that generally doesn’t get much attention—in life or mass marketing—it’s the man-butt. After the male stripper flick Magic Mike opens Friday, that may change. Add to that a new Vichy skin-care campaign where a bunch of guys drop trou to convince us gals to buy cellulite cream, and suddenly everything’s coming up gyrating bums! Vichy's "Booty Break" microsite, created by Montreal's Agence Tuxedo, plays a saucy French pop soundtrack while parading across the screen a number of tight ends that will shake, flex, dance and get slapped on demand. Bow chicka wow wow? The men strip from the waist up but keep their boxers and briefs, so the promo is somewhat safe for work. People seem to be digging it so far, logging nearly 200,000 views, even though it takes a long time to get to the product-related payoff. Which is? If ladies want to love their butts as much as they love these butts, they need to hit the cosmetic counter with $40 in hand to buy Vichy's awkwardly named CelluDestock. After that, shaking and slapping your moneymaker is optional but obviously encouraged.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS