Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
(Video possibly NSFW.) Here's an example of candy oddvertising at its most weird and randomly disturbing—a Italian spot by Milan agency Selection SRL for Vivident gum featuring a couple of family secrets best left undiscovered. "If you like unexpected turns, you should try Vivident Blast," says the spokesman, who then gets squashed by a whale. If you "like" the moment when the father whips out his man-boobs, you might consider asking for something not available over the counter.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in