Malaria is a real horror show in spoof trailer | Adweek Malaria is a real horror show in spoof trailer | Adweek
Advertisement

Malaria is a real horror show in spoof trailer

Hunting-moon

Has there been a surge in malaria diagnoses lately? Everyone seems to be talking about it, from John Mayer to this trailer for The Hunting Moon, which sounds like a YA novel about vampire Indians but is actually (spoiler alert!) an elaborate hoax to promote Malaria No More, an anti-malaria organization. Red Bee Media put it together, even making a Hunting Moon Web site, which puts the idea in context with MNM's goal of stamping out malaria. The campaign is reminiscent of Serve Marketing's fake horror flick 2028, which was actually a teen-pregnancy effort. Too bad The Hunting Moon is fake—this would be an ideal setup for a good survival horror flick, which is way more interesting to me than Saw XII or however many they've made by now. See the Mayer spot (which includes other celebs) after the jump.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS