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If you’re marketing a movie these days, it’s not enough to shoot photos for a poster. You have to shoot a video of the photo shoot, and then post the video online. Above is that video for Clerks II. Maybe somewhere there’s a video all about the behind-the-scenes making of this video. No wonder Kevin Smith calls the whole process “a pain in the balls.” See the finished Clerks II posters here. Via Movie Marketing Madness.
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