The making of the ‘Clerks II’ movie posters

If you’re marketing a movie these days, it’s not enough to shoot photos for a poster. You have to shoot a video of the photo shoot, and then post the video online. Above is that video for Clerks II. Maybe somewhere there’s a video all about the behind-the-scenes making of this video. No wonder Kevin Smith calls the whole process “a pain in the balls.” See the finished Clerks II posters here. Via Movie Marketing Madness.

—Posted by Tim Nudd

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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