#MakeAChildCry Ads Remind Shocked Commuters That Sometimes Pain Means Love

Striking work for Doctors of the World

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

For the past two weeks, metro and subway riders throughout Western Europe looked up from their phones to find enormous close-up posters of toddlers whose expressions can only be described with words the Bible used for newbies to hell: There is much weeping and gnashing of teeth. These images are explained with little more than a hashtag: #MakeAChildCry.

Created by DDB Paris for Doctors of the World, the campaign aims to raise funds for pediatric medical supplies for developing countries.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in