Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
It looks like Lugz has taken the first concrete step in its fracas with Apple over similarities between a spot it released in 2002 and Apple’s new Eminem commercial. The New York-based footwear maker tells us it has sent a cease-and-desist letter to Apple and its ad agency, TBWA\Chiat\Day. While one step away from actual legal action, this does raise the stakes. Until now, despite all the headlines, it was all talk, and lots of it.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in