Lucky Charms Does Giant Bong Hit, Unleashes Auto-Tune Leprechaun | Adweek
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Lucky Charms Does Giant Bong Hit, Unleashes Auto-Tune Leprechaun TV spot inspired by viral video

What could be better than an Auto-Tune leprechaun singing about his magically delicious cereal? Nothing! This 15-second Lucky Charms ad, which mixes current commercial footage, vintage images and goofy-great vocal manipulation, will air during high-profile TV shows this week like the Billboard Music Awards and the season finales of American Idol and The Voice. Its inspiration came from major doses of hallucinogenic drugs and/or a St. Patrick's Day promotion for the General Mills brand that included a mashup music video that went viral with nearly 1 million views. There were many hot-shot creative hands on deck here (see the credits below), but all you really need to know is that the result is super groovy. Watch the full video for a trippy walk down memory lane.

CREDITS
—Ad
Agency: Saatchi & Saatchi
Production: Pat-Man Studios
Composer: Jeff Elmassian
—Video
YouTube's Machinima channel and Melodysheep, mashup maker

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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