Love! Valor! Consumerism! New York Tourism's in Love With Same-Sex Marriage

Latch on to the news of the day and—voila!—an ad campaign appears. W Hotels, nimble in its marketing and liberal in its thinking, just launched a "Right to Unite" package that's perfectly timed for the summer tourist season and New York's newly passed same-sex marriage bill. At W properties in New York, couples can get a car service to and from City Hall (or upgrade with festivities at the hotel), a "Right to Unite" Flip camera to document the nuptials, champagne, cake, dress and/or suit spiffing, and a hotel suite.